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southernBigXThaPlug Blames Drill for Rap’s Decline—and Hopes He Can Help Reverse It
According to XXL, BigXThaPlug sees hip-hop losing ground, points the finger at drill and hopes his own music can help bring it back.
November 3, 2026 at 1:01 PM ET

BigXThaPlug has a blunt assessment of where rap stands—and an entire subgenre is in his crosshairs. According to XXL, he believes rap is in decline and places the blame on drill. But his outlook isn’t entirely bleak: the outlet also reports that he hopes he is helping turn things around.
That combination makes this more than a dismissal of music he doesn’t like. BigX is criticizing the direction of the genre while expressing hope that his own work can offer something different. The diagnosis is sweeping; the ambition is personal.
A Big Claim, Not a Proven Verdict
There’s an important distinction between an artist’s assessment and an established account of hip-hop’s health. BigX’s position, as described by XXL, is his opinion. The supplied report summary offers no figures or other evidence demonstrating that rap is declining—or that drill is responsible.
It also leaves the terms of that criticism open. Does decline mean weaker music, diminished cultural influence or commercial trouble? Those are different arguments, and the available material doesn’t specify which measure BigX is using. Treating them as interchangeable would give the claim more certainty than the source supports.
The same caution applies to his target. The supplied material doesn’t identify particular drill artists, songs or scenes that he singles out. There’s no basis here to turn his broad criticism into a named feud or suggest that another rapper has responded.
Still, the central position is clear: BigX sees a problem with rap’s direction and associates it with drill. That is a substantial criticism even without attaching names to it.
Where BigX Places Himself
The hopeful part matters, too. XXL’s summary presents BigX as wanting to help restore what he believes hip-hop has lost. That shifts the focus from what he rejects to what he thinks his music can contribute.
It also raises the most useful question in his argument: what would bringing rap back actually sound like? The available summary doesn’t provide his answer, and it would be premature to assign him a detailed creative mission from that statement alone.
For now, BigX has laid out a sharp contrast: concern about the genre, criticism of drill and optimism about his own contribution. Whether listeners accept that diagnosis is a separate question from whether they connect with his music.
Source: XXL
